Feuerbacher / Williams Group

Private Wealth Advisors
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Our team, located in St. Louis, Missouri, is dedicated to providing independent objective financial advice to families and institutions.  The success of our team is built around three simple yet enduring tenets: leadership, stewardship, and goals based wealth management.

Meet the Team

The private wealth advisors with Merrill Lynch’s Private Banking and Investment Group are rigorously trained to meet the specialized needs of individuals and families of wealth. We build relationships based on trust and personalized service.

James H Feuerbacher

James H Feuerbacher,

Managing Director

Private Wealth Senior Consultant

Shawn E Williams

Shawn E Williams,

Vice President

Private Wealth Manager

Sean M Murphy

Sean M Murphy

Private Wealth Manager

Geraldine F Saban

Geraldine F Saban

Senior Private Wealth Associate

Elizabeth E Conrad

Elizabeth E Conrad

Registered Senior Client Associate


Strategies designed to help you achieve your goals

As a client of the Private Banking and Investment Group at Merrill Lynch, you have access to services and resources ordinarily reserved for the world’s largest institutions. We work with individuals, families spanning multiple generations, business owners and executives. Using a goals-based wealth management approach, we put our clients at the center of every personalized strategy.

Our Approach


2018 Team Working Photo.jpgThe Feuerbacher Williams Group is a wealth management team dedicated to providing independent objective financial advice to affluent families and institutions.  We serve 23 institutional consulting clients and 23 high net worth families with total assets nearing $3.5 billion as of August 31, 2018.  The success of our team is built around three simple yet enduring tenets: Understanding Your Goals; Stewardship; and Leadership. Whether you are an institution or a multigenerational family, our stewardship begins with a deep discussion of your core values, goals and objectives. We view ourselves as stewards of the assets entrusted to us by every client.  Stewardship encompasses the ideas of ethical and prudent decision making, objectivity, responsibility and proper governance.  Simply stated we put the needs of clients first. In times of market stress too many investors make rash decisions that are fueled by emotion rather than the conviction that comes with a principled academic approach to investing.  Grounded in the science of finance our approach allows us to stay the course with confidence as markets fluctuate rising above reactionary thinking. We apply our disciplined approach with diligence accounting for the particular circumstances of each client. By focusing on these three tenets we have promoted client satisfaction and retention which are the potent testimonials to our work. Our clients experience is the benchmark for the quality of our work. 

A Commitment to Service

Merrill Lynch’s Private Banking and Investment Group is committed to providing a select group of wealthy clients with highly personalized one-on-one service. When you work with us, our knowledgeable, rigorously trained Private Wealth Advisors will gain a deep understanding of your goals, help you develop a multigenerational wealth strategy, help you monitor its success and update your strategy as needed. We are committed to providing you access to the investment insights of Merrill Lynch and the banking convenience of Bank of America, and we will continue to invest in client tools and new technology to enhance your overall experience as you and your private wealth advisor pursue what’s most important to you.

Our Philosophy

We believe that your unique goals should be at the center of all of your financial decisions and form the foundation of your financial strategy. Because significant wealth requires sophisticated, highly customized strategies, we believe in building lasting relationships with a limited number of clients, taking the time to understand your most important priorities for today, tomorrow and your long-term future. Our philosophy celebrates collaboration. Working with a team of specialists, we draw on the resources and insights of a global financial institution to create strategies that reflect your aspirations for yourself and current and future generations of your family. Finally, we believe that while significant wealth brings complex challenges, our experience, passion and perspectives can help you simplify your life.

National Recognition

Barron’s Magazine named Jay Feuerbacher one of the Top 1,000 Financial Advisors in America in 2010, 2011, 2012, 2013 and one of the Top 1200 Financial Advisors in America in 2014, 2015,  and 2016.  Barron’s Magazine also recognized Jay as one of the Top Institutional Consultants in America for 2015.  We are located at: 1630 South Lindbergh Blvd., St. Louis, MO.  

*Source: Barron's "America's Top 1,200 Financial Advisors: State-by-State" list, March 7, 2016.  For more information about the selection criteria, go to http://details-he.re/JxcfBM. Barron's is a trademark of Dow Jones & Company, Inc. All rights reserved. Years prior to 2014, this Barron's list consisted of 1,000 advisors. The ranking or ratings shown here may not be representative of all client experiences because they reflect an average or sampling of the client experiences. These rankings or ratings are not indicative of any future performance or investment outcome. 
*Barron’s Top Institutional Financial advisors list, April 20, 2015.  The ranking features the top institutional consulting teams from traditional brokerage firms as well as registered investment advisor (RIA) firms and independent broker dealers.  The teams in the ranking were evaluated on a range of criteria including institutional investment assets overseen by the team, the revenue generated by those assets, the number of clients served by the team and the number of team members and their regulatory records.  Also considered were the advanced professional designation and accomplishments represented on the team.  Barron’s does not receive compensation from Advisors, participating firms and their affiliates or the media in exchange for rankings.  Barron’s is a trademark of Dow Jones & Company, Inc.  All rights reserved.  The ranking or ratings shown here may not be representative of all client experiences because they reflect an average or sampling of the client experiences. These rankings or ratings are not indicative of any future performance or investment outcome. 


Our Dual Focus

Our group is distinctive in its focus on institutions and families, a duality that enables us to transfer and apply best practices within each sphere.  We are one of only 20 teams firm wide to be designated as a Global Institutional Consulting Team.  We have over 30 years of experience in providing consulting services to endowments, foundations, corporate retirement plans, Taft-Hartley plans, hospitals, associations, insurance companies and tribal nations.  Our investment recommendations are both time tested and forward looking customized to the needs of each client.  We use both passive and active strategies.  Individual clients benefit from our experience with institutional clients because we apply the same rigor, discipline and structure in addressing a family’s needs. We provide cash flow and balance sheet analysis to individual clients. We also apply institutions investment processes and strategies to high net worth assets with a focus on tax efficiency. For high net worth families we believe strongly that it is not what you earn, but what you keep. 

*Global Institutional Consulting (“GIC”) is part of the Global Wealth and Retirement Solutions business of BofA Corp. Institutional Investments & Philanthropic Solutions (Philanthropic Solutions) is part of U.S. Trust, Bank of America Corporation (“U.S. Trust”). U.S. Trust operates through Bank of America, N.A., member FDIC, and other subsidiaries of BofA Corp. For both GIC and Philanthropic Solutions, banking and fiduciary activities are performed by wholly owned banking affiliates of BofA Corp, including Bank of America, N.A. Both brokerage and investment advisory services are provided by Merrill Lynch, Pierce, Fenner & Smith Incorporated (“MLPF&S”), a registered broker-dealer, Member Securities Investor Protection Corporation (SIPC), and registered investment adviser; the nature and degree of advice and assistance provided, the fees charged, and clients’ rights and MLPF&S’s obligations will differ depending upon the products and services actually provided. Global Institutional Consultants mentioned herein are registered representatives with MLPF&S and may assist you with investment products and services.

Company Founders, Private Business Owners & Entrepreneurs

When you have built your own business, your personal finances and the life of your company are closely intertwined. You may be thinking about how to invest in your company’s growth while also deciding how best to use your personal assets. Helping ensure the future of your business likely involves employee benefits, retirement plans and succession planning. Helping secure your family’s legacy could entail wealth transfer strategies, trusts and philanthropy. Whatever your specific needs, we at Merrill Lynch’s Private Banking and Investment Group can help entrepreneurs and business owners balance their personal lives with their life’s work. We are dedicated in providing the experience and resources to support your ongoing success.

Corporate Executives

We understand the complexities that come with your executive position and the extreme demands on your time. We can help you develop a customized strategy that your wealth and compensation require. We can help you manage the risk of your concentrated stock position while navigating complex SEC rules, trading restrictions and reporting requirements. If you’ve just been promoted and would like help evaluating your new compensation plan, or if you’re looking to develop a long-term financial strategy for you and your family – designed to enable you to live life as you want it, with reliable access to cash – we can help simplify your financial life, as well as develop new strategies as your career and goals evolve.

Foundations and Endowments

An investment portfolio tailored to your needs is crucial to advancing your organization’s mission and carrying on its important work. We have extensive experience working with endowments and foundations and have a keen understanding of the requirements and responsibilities of board and committee members for investment management and financial oversight. The portfolios we construct are carefully designed to promote stability, efficiency and growth, and to perform effectively under a variety of market conditions. We also offer advice on board governance and reporting, and help in meeting regulatory and operating challenges. We provide access to the customized services your organization needs with discretion and skill.

Family Offices

As private wealth advisors with Merrill Lynch’s Private Banking and Investment Group, we work with some of the most prominent families to help them manage the ongoing complexities of their wealth. Our deep experience with family offices enables us to tailor a range of services to meet your specific needs. We can provide access to solutions ranging from investment and wealth management to governance, asset custody and administration, as well as assisting in the financial education of younger family members. In working with you to create and implement plans reflecting your specific intentions, our goal is to help your family enterprise succeed, and that your knowledge and values are passed along to the next generation. Together, we will focus on strategies that recognize the unique nature of your family’s mission, history and goals.

Nonprofit organizations

Your passion drives your organization’s mission, and you depend on an investment portfolio and an effective staff to carry on its important work. As private wealth advisors with Merrill Lynch’s Private Banking and Investment Group, we have experience working with nonprofit organizations. We possess a keen understanding of the challenges you face, including maintaining operational efficiency and productivity through uneven market circumstances, growing competition for donations, and increased fiduciary requirements. Drawing on our extensive capabilities to help you fulfill your organization’s mission, we can provide the customized services your organization needs with discretion and skill, such as strategic planning, portfolio management, administrative and board support, and advisory solutions.

Let's have a conversation

Your dedicated Private Banking and Investment Group team is ready to help you pursue what's most important to you.

Our Vision

For clients of substantial wealth, Merrill Lynch’s Private Banking and Investment Group provides an experience that is both powerful and personal. We are dedicated to helping you pursue your goals for today while developing a wealth strategy designed to support your family members for the years to come.

A trusted one-on-one relationship
Your private wealth advisor and team of specialists work with a limited number of clients, enabling them to focus their time, training and passion on helping you simplify your personal and business finances and prepare your next generation as stewards of wealth.

Boutique-like service with the access to the investment resources of Merrill Lynch and banking convenience of Bank of America

We combine the personalized attention and feel of a smaller firm with the power and insights of a global financial institution, creating strategies tailored to your unique situation.

A relentless commitment to transparency and customized strategies

As our client, know that we are working in your best interests, providing sophisticated strategies designed to anticipate and meet your evolving financial needs.

Feuerbacher / Williams Group