The Cefalu Group

Private Wealth Advisors
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You face a range of opportunities as well as complexities. We offer a limited number of individuals and families boutique-like service, broad global resources and customized financial strategies to help simplify your life so you can spend more time pursuing what matters most to you.

Meet the Team

The private wealth advisors with Merrill Private Wealth Management are rigorously trained to help meet your specialized needs with relationships based on trust and personalized service.

Strategies designed to help you achieve your goals

As a client of Merrill Private Wealth Management, you have access to services and resources ordinarily reserved for the world’s largest institutions. We work with individuals, families spanning multiple generations, business owners and executives. Using a goals-based wealth management approach, we put our clients at the center of every personalized strategy.

Our Approach

A Commitment to Service

Merrill Private Wealth Management is committed to providing a select group of clients with highly personalized one-on-one service. When you work with us, our knowledgeable, rigorously trained private wealth advisors will gain a deep understanding of your goals, help you develop a multigenerational wealth strategy, and help you update your strategy as needed. We are committed to providing you access to the investment insights of Merrill and the banking convenience of Bank of America, and Merrill will continue to invest in client tools and new technology to enhance your overall experience as you and your private wealth advisor pursue what’s most important to you.

Our Philosophy

We believe your unique goals should be at the center of all of your financial decisions and form the foundation of your financial strategy. Because significant wealth requires customized goals-based financial strategies, we believe in building lasting relationships with a limited number of clients, taking the time to understand your most important priorities for today, tomorrow and your long-term future. Our philosophy celebrates collaboration. Working with a team of specialists, we draw on the resources and insights of a global financial institution to create strategies that reflect your aspirations for yourself and current and future generations of your family. Finally, we believe that while significant wealth brings complex challenges, our experience, passion and perspectives can help you simplify your life.

Focused on Investment Performance

The Cefalu Group is distinctive in its emphasis on investment performance and accountability. We inherently recognize that prudent investment management drives wealth preservation and enhancement. Clients who select our team recognize the significant tangible value of investment results over time; we invite performance-based metrics in defining our competitive edge.

Our investment philosophy is anchored by wealth preservation and downside risk management. We eschew tradition-bound, generic, and rigid investment approaches, and seek to preserve simplicity and flexibility in our portfolios. In a dynamic and constantly changing marketplace, we work to assess the risk/reward opportunity set of varied investment choices in order to manage downside risk and achieve long-term tax-sensitive compounding of investment returns.

Deliberate in Scale and Scope

The Cefalu Group does not attempt to be all things to all people. We work with a select group of affluent clients who appreciate our highly personalized approach, our detailed knowledge of the issues posed by significant wealth, and our deliberate restraint in fostering an intimate relationship with a limited client base. Clients know us well, and we know them well. Clients have a one-to-one relationship with Joe Cefalu, our team leader, who is integrally involved with the management and execution of our services and offerings.

We typically work with clients who have investable assets exceeding $5 million and net worth exceeding $10 million. Entrepreneurs, public company executives, and hedge fund portfolio managers represent a significant portion of our clients.

Practical in Advice and Execution

Clients come to us seeking simplicity, not complexity. We work to streamline their range of wealth management decisions, applying our real-life experience and hands-on knowledge. By presenting clients with our “bottom line” analysis, we provide them with the knowledge and comfort they need to make informed, practical decisions. We see little value in “throwing the book” at clients, and overwhelming them with numerous exotic, but little used strategies.

Tapping our expansive network of Merrill strategic partners and specialists, we connect clients with a wider group of advisors who can provide them with the informed advice they need to manage a broad range of wealth management needs.

Let's have a conversation

Your dedicated Merrill Private Wealth Management team is ready to help you pursue what’s most important to you.

Our Vision

For clients of substantial means, Merrill Private Wealth Management provides an experience that is both powerful and personal. We are dedicated to helping you pursue your goals for today while developing an approach designed to support your family members for the years to come.

Your private wealth advisor and team of specialists work with a limited number of clients, enabling them to focus their time, training and passion on helping you simplify your personal and business finances and prepare your next generation.

Boutique-like service with the access to the investment resources of Merrill and banking convenience of Bank of America

We combine the personalized attention and feel of a smaller firm with the power and insights of a global financial institution, creating financial strategies tailored to your unique situation.

A relentless commitment to transparency and customized strategies

As our client, know we are working in your best interests, providing goals-based financial strategies designed to anticipate and help meet your evolving financial needs.