A Commitment to Service
Merrill Private Wealth Management is committed to providing a select group of clients with highly personalized one-on-one service. When you work with us, our knowledgeable, rigorously trained private wealth advisors will gain a deep understanding of your goals, help you develop a multigenerational wealth strategy, and help you update your approach as needed. We are committed to providing you access to the investment insights of Merrill and the banking convenience of Bank of America, and Merrill will continue to invest in client tools and new technology to enhance your overall experience as you and your private wealth advisor pursue what’s most important to you.
We believe your unique goals should be at the center of all of your financial decisions and form the foundation of your financial strategy. Because significant wealth requires customized goals-based financial strategies, we believe in building lasting relationships with a limited number of clients, taking the time to understand your most important priorities for today, tomorrow and your long-term future. Our philosophy celebrates collaboration. Working with a team of specialists, we draw on the resources and insights of a global financial institution to create strategies that reflect your aspirations for yourself and current and future generations of your family. Finally, we believe that while significant wealth brings complex challenges, our experience, passion and perspectives can help you simplify your life.
Focused on Investment PerformanceThe Cefalu Group is distinctive in its emphasis on investment performance and accountability. We inherently recognize that prudent investment management drives wealth preservation and enhancement. Clients who select our team recognize the significant tangible value of investment results over time; we invite performance-based metrics in defining our competitive edge.
Our investment philosophy is anchored by wealth preservation and downside risk management. We eschew tradition-bound, generic, and rigid investment approaches, and seek to preserve simplicity and flexibility in our portfolios. In a dynamic and constantly changing marketplace, we work to assess the risk/reward opportunity set of varied investment choices in order to manage downside risk and achieve long-term tax-sensitive compounding of investment returns.
Deliberate in Scale and ScopeThe Cefalu Group does not attempt to be all things to all people. We work with a select group of affluent clients who appreciate our highly personalized approach, our detailed knowledge of the issues posed by significant wealth, and our deliberate restraint in fostering an intimate relationship with a limited client base. Clients know us well, and we know them well. Clients have a one-to-one relationship with Joe Cefalu, our team leader, who is integrally involved with the management and execution of our services and offerings.
We typically work with clients who have investable assets exceeding $5 million and net worth exceeding $10 million. Entrepreneurs, public company executives, and hedge fund portfolio managers represent a significant portion of our clients.
Practical in Advice and ExecutionClients come to us seeking simplicity, not complexity. We work to streamline their range of wealth management decisions, applying our real-life experience and hands-on knowledge. By presenting clients with our “bottom line” analysis, we provide them with the knowledge and comfort they need to make informed, practical decisions. We see little value in “throwing the book” at clients, and overwhelming them with numerous exotic, but little used strategies.
Tapping our expansive network of Merrill strategic partners and specialists, we connect clients with a wider group of advisors who can provide them with the informed advice they need to manage a broad range of wealth management needs.